Monetizing DataA Practical Roadmap to Frame, Price, and Sell B2B Digital Offers The Digital revolution promises trillions of dollars in created value by...
Value MindsetCustomer value and pricing transformations can take many years. They usually start with the deployment of tools, methods, and systems....
Dollarizing Differentiation ValueThis book is a practical guide to design and deploy value-based pricing in B2B organizations. It is organized around the six steps of...