Dollarizing Differentiation ValueThis book is a practical guide to design and deploy value-based pricing in B2B organizations. It is organized around the six steps of...
Pricing and the Sales ForcePricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well...
Pricing and Human CapitalThe pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing...