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Welcome to my website.

I am an Evangelist and Thought Leadership in Monetization, Pricing, and Customer Value Management. This site is full of free resources. Please take advantage of them

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I have researched, consulted, advised on, and implemented value-based pricing for over 15
years. Join the value-based pricing revolution!

Courses

Stephan Liozu founded the Monetization Academy, offering a range of courses focused on pricing and value management. The Academy features three certification courses covering value-based pricing, change management in pricing, and customer value quantification. Additionally, it provides several free courses for learners. Click each thumbnail to see which course offers. 

Latest Books

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Stephan authored and edited many books on the topic of pricing and value management. All books are available on Amazon. Check out the link below!

Comics

Pricing should be fun! Adding an element of fun helps people engage with the topics and embrace the sometimes challenging work involved.

Papers

Writing has become a true passion of mine. Over the years, I’ve been fortunate to contribute columns and publish papers in both academic and practitioner journals. During my Ph.D., I received tremendous support from numerous individuals and organizations, enabling me to undertake world-class research projects. Now, I am giving back to the communities that supported me by making all my papers freely available on my website. I encourage you to read, download, and share them widely to ensure the free flow of knowledge.

 

The focus of my practitioner papers has consistently been on value and pricing management. My goal is to share insights with the pricing community, drawing from my extensive experience in the industry.

Latest Papers

Can Cost Data be the Catalyst for your Shift?

Pricing Advisor – May 2025 - Click here to download
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The Value and Pricing of AI: A Strategic Perspective

Pricing Advisor – April 2025 - Click here to download
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10 Things That Still Puzzle Me with Pricing

Pricing Advisor – January 2025 - Click here to download
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Inflation We are Not Out of the Woods

Pricing Advisor – December 2024 - Click here to download
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The Future of Pricing as A Scientific Discipline 

Pricing Advisor – November 2024 - Click here to download

Contact

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Get in touch for updates on future papers, books, and content. Fill out the form below or download the file.

© Liozu 2024

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