​The Value and Pricing of AI: A Strategic Perspective

Pricing Advisor – April 2025 - Click here to download

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The Origin And History Of Value Based Pricing

Pricing Advisor – October 2024 - Click here to download

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Managing Times of "Hybrid-Flation" with Value-Based Pricing

Pricing Advisor – May 2024 - Click here to download​

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Five Areas to Explore Before Embarking on Value-Based Pricing Programs

Pricing Advisor – February 2022 -  Click here to download

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The Ten Golden Rules of EVE Models

Pricing Advisor – October 2019 -  Click here to download

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A Reality Check on Cost-based versus Value-based Pricing

The Journal of Professional Pricing – Q2 2017 -  Click here to download

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Value-Based Pricing is more than a Pricing Strategy

The Journal of Professional Pricing - September 2014 -  Click here to download

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Infiltrating Value-based Pricing in an Organization

Journal of Professional Pricing, Q3 2013 - Click here to download

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Voice-of-customer Programs and Value-based Pricing

The Pricing Advisor, February 2013 - Click here to download

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Making the Business Case for Investments in Value-based Pricing

Journal of Professional Pricing, Q1 2012 - Click here to download

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