Books

Stephan authored and edited many books on the topic of pricing and value management. All books are available on Amazon, Click the button below.

The Industrial Subscription Economy

A practical guide to designing, pricing, and scaling your industrial subscription The subscription business model has become the primary...

A Book from the Pricing Profession to the C-Suite Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of...

Best Practices in Business-to-Government Pricing Strategies B2G Pricing is the 10th book by Stephan M. Liozu on the topic of pricing and...

Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy...

A Practical Roadmap to Frame, Price, and Sell B2B Digital Offers The Digital revolution promises trillions of dollars in created value by...

Customer value and pricing transformations can take many years. They usually start with the deployment of tools, methods, and systems....

This book is a practical guide to design and deploy value-based pricing in B2B organizations. It is organized around the six steps of...

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well...

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing...

Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and...

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to...

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis...